![]() ![]() Call Your Clients To ActionĮvery single follow-up email should have a call-to-action, unless it's strictly informational. Most readers will only skim your emails, so it's best to keep any follow-ups as brief as possible while still covering all the bases. The 12-second rule is the average amount of time people spend reading emails.Īnd, especially in the business world, no one has much time to spend on in-depth emails that take minutes to read. Have you ever heard of the 12-second rule? This will give them the impression that you not only care about them, but also take the time to research and consider various options in order to meet their specific needs. Evoke quirkiness by proposing a solution to their most pressing problem.Ask for a way to improve your offerings.Request feedback on a proposal or point of view. ![]() Here are some ideas on how to give your clients' attention in a sophisticated way: ![]() They are open lines for building strong relationships with your clients. If you have a clear goal in mind for the follow-up email, putting yourself in the client's shoes and writing content that makes them feel valued is a breeze.įollow-up emails are more than just brief reminders. The more natural the subject line is, the higher response rates you can expect. The subject line of your email should be straightforward and clear about what you need from the recipient. Here are some examples of good follow-up subject lines: Mind Your Subject Lineīeing concise and on-point is the best way to go with the subject lines of your follow-up emails.īe clear with what you need, and point out the reason for reaching out. We've broken down the steps you need to take to master this method into do's and don'ts so you can get up to speed quickly. There are pros and cons to every situation, and it's important to recognize both before moving on to the foundational steps of a good follow-up email. We've covered what they are, so now let's get into the promised steps for writing follow-up emails that get responses and make you stand out. This is exactly why we use follow-up emails- to reassure our clients that they are in safe hands. We all hesitate when money is at stake, right? Why wouldn't they?
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